Orient Watches

The origin of Orient dates back to 1901 when Shogoro Yoshida opened a wholesale shop of watches in Ueno, one of the commercial districts in downtown Tokyo. The wristwatch manufacturing company was founded later, in the 1950s, and has been producing watches non-stop ever since. The Orient name may not be as well known as some of the other Japanese watch giants, but with some dramatic new models, the stability of over half a century of history and a reputation for offering excellent value for money, the company has everything to make itself heard in the international brand arena. Orient manufactures and distributes more than two million watches a year, over one million of which are mechanical watches with in-house movements. The latest figures from the brand show that 55 percent of its overseas exports and 63 percent of its Japanese sales are mechanical watches. Add together all the mechanical watches that Orient has ever produced and you get the astronomical number of 80 million. So how does the company do it? The movements are manufactured in Orient.s Technical Centre and it is thanks to the brand.s 50-year experience in micro-precision technology that the centre is able to produce such large quantities of quality mechanical movements. This technology started with the brand.s watch manufacturing business, but has also enabled Orient to expand the scope of its activities to other industry segments such as IT-related products including printer components, quartz oscillators, silicon wafers and other electronic devices.